Email Templates

Templates are the building blocks of your campaigns. Create one template and use it many times.

Creating a template

1. Go to Marketing → Templates and click + New Template.
2. Enter:
   • Name — internal name only, not visible to customers
   • Subject line — the email subject your divers will see
   • Preheader — short preview text shown by email apps before opening (optional but recommended)
   • Trigger event — set to Manual for campaigns you send yourself
3. Use the block editor to design the email body.

Block editor

The block editor uses a drag-and-drop interface. Available block types:

Block	Description
Text	Rich text paragraph with formatting
Image	Inline image with optional link
Button	Call-to-action button with custom label and URL
Divider	Horizontal rule to separate sections
Spacer	Empty vertical space
Header	Large title block, ideal for the top of the email

Drag blocks from the panel on the right onto your canvas. Click any block to edit its content.

Personalization variables

You can insert dynamic values into any text block:

Variable	Replaced with
{{firstName}}	The diver's first name
{{lastName}}	The diver's last name
{{tenantName}}	Your dive center name

Example: "Hi {{firstName}}, we have some great dives lined up this summer at {{tenantName}}!"

Accent color

Each template has an accent color — a single color used for buttons, links, and decorative elements. This should match your dive center's brand color.

Locale variants

If your diver database includes people who speak different languages, you can create language variants of the same template:

1. Open a template and click + Add Variant.
2. Select the locale (Italiano, Deutsch, Français).
3. Write the translated subject and body.

When you send a campaign, DiveManager automatically sends each diver the version in their preferred language (based on the locale stored on their profile). If no variant exists for their language, the default (English) is sent.

Previewing a template

Click the Preview tab to see how the email will look in your recipients' inboxes, with placeholder values filled in.

Managing templates

From the template list you can:

• Edit an existing template
• Duplicate a template as a starting point for a new one
• Delete a template (only possible if no active campaign uses it)