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Marketing

The Marketing module lets you send professional email campaigns to your divers — newsletters, promotions, seasonal offers, and more — directly from DiveManager. Everything is built-in; no third-party email tool needed.

Key concepts​

Email templates​

A template is the design and content of an email. You create templates once and reuse them across multiple campaigns. Templates support:

  • Drag-and-drop block editor (text, images, buttons, dividers)
  • Custom accent color matching your brand
  • Preheader text (the preview snippet shown in email clients)
  • Locale variants (send the same campaign in Italian to Italian customers and in German to German customers)

Campaigns​

A campaign is a single send of a template to a specific audience. When you launch a campaign, DiveManager:

  1. Snapshots the audience (freezes the recipient list at send time)
  2. Personalizes each email (inserts the diver's first name, your dive center name, etc.)
  3. Sends via your configured SMTP relay
  4. Tracks opens and unsubscribes in real time

Audience​

You define who receives the campaign using filters:

  • Certification level (e.g., only Advanced Open Water divers and above)
  • Last dive date (e.g., divers who haven't dived with you in over 6 months)
  • Marketing consent — only divers who have opted in

You can also manually include or exclude specific divers.

Campaign list

Prerequisites​

Before sending your first campaign you must configure a verified SMTP account under Settings → Marketing Email. See Marketing Email Setup for instructions.

Next steps​